Previous Presidential Elections

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Campaigns

  • Campaign 2012
  • Campaign 2004
    Swiftboating” joined the American political lexicon thanks to the 2004 Presidential campaign. The campaign proved to be as bitter and controversial as the millenial election in 2000. Once again the results in the final decisive state were controversial. Unlike 2000, this election avoided a court determined outcome, but the divisive tone carried over into the following years. CMPA researchers tracked television coverage throughout the campaign and our results can be found via the following links.Campaign 2004 Materials
  • Campaign 2000
    The 2000 Presidential campaign was marked by many bitter exchanges as well as controversial new strategies that raised new criticism of election campaigns. In November, the election ended not at the ballot box, but in the Supreme Court. Through it all CMPA researchers tracked television coverage of the campaign and our results can be found by following the links to the right. Results of CMPA research from 1988 – 1996 are available in the revised second edition of Good Intentions Make Bad News: Why Americans Hate Campaign Journalism (Rowman and Littlefield, 1996).Campaign 2000 Materials
  • Campaign 1996
    During the 1996 presidential campaign, Election Watch analyzed a wide variety of news coverage — including national and local newspaper coverage, broadcast TV and cable TV news — and compared the results with the content of the candidates’ own speeches, advertising and broadcast interviews. Major support for Election Watch in the 1996 campaign came from the John and Mary Markle Foundation. Results of CMPA research from 1988 – 1996 are available in the revised second edition of Good Intentions Make Bad News: Why Americans Hate Campaign Journalism (Rowman and Littlefield, 1996). Full text versions of ElectionWatch results from the 1996 Presidential campaign are available by clicking the links below.Campaign 1996 Materials
  • Campaign 1992
  • Campaign 1988